Shop St. is a smart, savings-led employee benefit platform included free of charge for all Advo’s clients. It gives staff access to instant, everyday savings across supermarkets, travel, entertainment, dining, fashion and more. For employees, it’s like getting a pay rise every time they shop. For employers, it’s a meaningful way to enhance reward without adding to salary costs.

In fact, the financial benefit is significant: Shop St. can be worth up to a 6% increase in take-home value. (Based on an employee earning £20,000 per annum in a dual income household with two children.)

Why is it different? Because it’s designed to reduce costs on everyday shopping week in, week out. . You take it into the store, on your phone.

A TIMELY BENEFIT FOR TODAY’S COST-OF-LIVING CHALLENGES

With UK food prices on track to rise by over £275 per household per year (BBC News), the inclusion of Shop St. couldn’t be more relevant. Advo clients who run payroll with us automatically receive access, as do HR clients on retainers — all at no extra cost — helping to offset rising living expenses and deliver real value to employees’ wallets.

BETTER THAN OTHER DISCOUNT SCHEMES — HERE’S WHY

There are other savings platforms on the market, but Shop St. stands out for three key reasons:

1. Ease of Use
   Employees can save instantly with minimal setup — no complex point systems, vouchers, or lengthy activation processes. This simplicity drives higher levels of real-world engagement, which means more of your team are actually benefiting. It’s on your own smart phone, whenever you need to shop, instore, or online, it’s ready to use.
2. Household+ Feature (Unique Selling Point)
   Shop St. lets employees share their access with household members — multiplying the value of every discount. It’s not just a staff perk; it’s a family one too. That alone makes it more impactful than most standard schemes.
3. No Admin Burden for Employers
   Because it’s bundled with your Advo payroll service, there’s nothing more to manage. No separate contracts. No platform fees. Just seamless value delivered alongside your monthly payroll or HR service.

REWARD & RECOGNITION: FROM CONCEPT TO IMPACT

With so much current attention on workplace recognition and reward (REBA: Why 95% of your recognition strategy is failing), many employers are asking how to deliver these principles practically and inclusively. Shop St. provides a ready-made platform to do exactly that — it enables:

• Employee choice: Flexible savings to suit their lifestyle
• Enhanced value: Cost-free access to meaningful benefits
• Equitable impact: All employees, regardless of role, gain access

As REBA highlights, recognition strategies only work when they’re accessible and consistent. Shop St. ticks both boxes — turning good intentions into tangible results.

USE IT. SHARE IT. SHOUT ABOUT IT.

If you’re already an Advo payroll or HR client, you’re already offering Shop St. But is your team really using it? The potential for staff to save hundreds per year is real — and yet, like any benefit, its power lies in adoption.

We encourage you to:

• Remind your team that it’s available
• Promote key savings categories (e.g. weekly groceries, higher priced items, online shopping, days out)
• Celebrate usage as part of your broader employee wellbeing approach

NOT YET USING ADVOPAYROLL? LET’S FIX THAT.

If you’re not yet running payroll through Advo, this is a great reason to talk to us. With rising costs, recruitment challenges, and the need to do more with less, Shop St. turns payroll into a strategic asset — helping your people feel rewarded without straining your budget.